What is the Fascination with Older Women?
Online writers know that titles attract readers. Sometimes a title chosen innocently can prove to be a hit. Writers need to be more aware to maximise the appeal of their titles.
Writers attracting Readers
As online writers we all hear about how we can attract more readers to the words we write. Of course, all writers want this. Some want to make money, others just warm to the thought that others are reading their words. As a no longer young writer, I have struggled with, then chosen to ignore much of the advice about SEO and other marketing advice. I just get on with writing and send my work out there to whoever wants to read it.
However, this morning, whilst browsing through the titles of my published work, half-heartedly analysing what was making money in its own limited way and what was obviously a waste of time, I made a new discovery.
Titles sell Work
Okay, I may be a slow learner, and most writers probably already know this, but I've discovered that titles definitely sell one's work. Let me give you an example of two articles written recently that have become reasonable money earners over the months that followed publication. These two articles continue earning views and money on another site.
Strangely, they concern older women. Now, these titles were chosen innocently, not cleverly worked at to attract readers. They just seemed the best option at the time. The first, The Advice of an Older Woman, was published early this year, and continues attracting hits and earning occasional cents. More recently, Things My Mother Never Taught Me has attracted more attention than I ever imagined it would.
The Advice of an Older Woman
Are readers reading more into the titles than was intended? I think they possibly are. Another title, in a similar vein, that attracted many readers, is The Older You are, The Harder You Fall.
The outcome of this interesting discovery is that as writers we should carefully consider the titles of our work. By using high interest words it may be possible to attract a wider readership than we ever imagined. Too often a good article is spoiled by having a poorly worded and incorrectly spelt title.
If you want to improve your writing skills and attract even more readers than you already do, the advice of this older woman writer is to spend time on your titles. It may be worth the effort.