Writing for a New Generation
Writing content for the web has changed significantly throughout the years. As a professional freelance writer, I have noticed a shift in not only the tone and delivery of articles, but the audience as well. This article will help identify ways to help you write quality content that readers are looking for.
Know your Audience
Every writer has their own unique way of sharing their message. Whether you are a beginning freelance writer or already have dozens of articles published, it is important for every writer to understand their audience. While this may seem like an overbearing task, it's really simple. Take a moment to browse through different websites, paying close attention to the content on each page. What type of content kept you on the page? Did you notice anything that pushed you away from that site? The key here is thinking like a consumer. If you know the type of content your reader is looking for, it becomes that much easier to write a high quality piece because you already know what your reader expects. Knowing the type of content your reader is looking for can help you create quality articles that continue to attract visitors.
Writing in your Voice
While writing quality content is important, you should always remember to write from the heart. Everyone has their own way of telling a story. This is what makes the world wide web such an interesting platform, especially for writers. Establish a writing tone that is both attractive and insightful to your readers. This helps the readers relate to the author and they will be more inclined to continue reading your content and perhaps come back in the future!
Practice Makes Perfect
While every writer and blogger would love to strike rich after writing their first published article, this is the farthest thing from reality! Understand that writing is a craft that takes time to develop. Remember when you first learned how to ride a bicycle? You likely fell a few times, but with enough perseverance and will power you were able to learn the trade in no time! Writing is similar. You can not expect to get published after writing your first few articles. You need to take the proper time to grasp the basics and establish yourself as a writer. Understand that it takes time to perfect any craft. After all, you didn't give up after falling off your bike the first time right?
Do your Research
Before you write your first article, make sure you understand the content! I can't tell you how disappointed I've been after reading so-called articles that were poorly written. This not only ruins your credibility as a writer, but also pushes readers away! Take the time to write your article as if you were turning it in to be graded. The end result will be very promising if you take the time to write the right way!
Use Social Media
One of the most important resources available to writers is social media. The introduction of Facebook, Twitter, and other social networking platforms has created a new way for writers to interact with their audience. Instead of digging knee-deep to look for content readers are looking for, a number of times the answer is right before our eyes. Take a moment to explore your social media account. Look at your homepage feeds, do you notice any common trends? Perhaps a number of your friends are disappointed with the score of Monday night football or you may notice a flood of tweets about a recent news story. Whatever the case may be, look at the content your "friends" (or social media "connections") are posting or re-posting. If you write something related to these posts, ask a few of your friends to "pass it on". You'd be amazed at the traction you can get by simply understanding what your audience is looking for.