Coercion is at our doorstep

Vicky Pino By Vicky Pino, 18th Apr 2016 | Follow this author | RSS Feed | Short URL http://nut.bz/u2okqqc8/
Posted in Wikinut>Writing>Columns & Opinions

Criticism on the book entitled Coercion and why we do as they say we have to do. A must read one to learn some things to be safe.

Coercion is at our own doorstep

Coercion or why we obey to what we are told. This is an interesting book by Douglas Rushkoff. Through different practical cases, we'll see how we are being coercing-ed. A master on such practice compared to those used by CIA to get information and whether it is to sell us something, to get the information they want to attract us to the way they think we should, have to give us the impression that we aren't being handled nor that we've taken into the path they want us to be or to buy what they want to sell us at the price suits them best for their gains.
A person who has been coerced should have the impression that she or he has decided for themselves.
Only those who are able to achieve on this are real masters on coercion.
Would anyone be able to say that one hasn't been trapped into buying something at the price and settlement that the sales person wanted?
Coercion is work out on a very subtle way on these days. We only have to watch TV commercials and compare them with the ones shown forty or fifty years ago.
In the past, radio or TV commercials were very simple and I'd say quite naive ones. They showed a brand name and how good it'd be for people if they bought it. However, on these days, if one is a regular TV watcher, one will watch full story lines.
If it's a certain cleaning product, they'll show us a house that has just been cleaned to shine, although, one may suspect that no one has lived in that house till the TV crew went in to shoot the commercial. But the story line seems natural and real -an attractive lady is recommending us to use certain product in a matter of fact way as she walks in the kitchen, the bathroom and all the other rooms. It's done in such a subtle way that we could even feel the good smell.
One most probably won't be trapped, or this is what we think, but when in need of a cleaning product, we go to the shop and what we've watched for umpteenth time is in our brain, even if we swear that we never buy what's being advertised.
It's the same with food. We'll watch people eating and drinking in a joyous atmosphere. All of them look like happy and healthy in their modern kitchen. This is, of course, to sell us a product that we know it isn't good for health at all, but by the looks of such a family, they want to shed the message that it is.
It's more serious when these adverts deal with the danger to drink alcohol and to drive. It'd be easier and, perhaps, more efficient if governments just warned us that we'll be fined big money or we'll even face withdrawal of our driving license if we drive after having drunk heavily, but, on the contrary, they show us horrible scenes of what drink and drive is like as though it was a thriller.
We are being coerced every day when we buy a car or a house. When we go to the bank for any reason and a soft mannered man asks us if we haven't got a home insurance yet. It may happen that we have not, but he'll put it in a way to make us shudder if anything happens in our home and not only he'll try to sell us this home insurance, but it'll be on his own terms and the bank's.
One's computer may fail and one may call up a technician to fix it. If he's an honest person, he will fix it, but if he isn't, he'll tell us that it's a very old computer when in fact it was bought a couple of years back and he'll tell us that we ought to think of buying a brand new one. However, he won't say it in a rude way, but he'll try to show us how he knows about IT and computers. He may even sympathize with us and befriend us, adding that on these days, they don't make things to last for a long time.
Coercion is at our our door step and we'd be wise to be alert.

© Vicky Pino. April 18th 2016.

Tags

Car Sles, Cleaning Products, Family, Food, Tv Commercials

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author avatar Vicky Pino
Freelance feature article writer on food, travel off the beaten track and news stories.

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