Continuous Content - Is it Wise to Publish in Multiple Locations?

Peter B. GiblettStarred Page By Peter B. Giblett, 22nd Mar 2014 | Follow this author | RSS Feed
Posted in Wikinut>Writing>Tips

For many writers the key object of article writing is to make money, which can be why they write for multiple sites, as such part of the challenge of article writing is in appealing to a prospective reader, and another part is being found on the search engines, most specifically - Google, but should you be seeking to publish the same article on multiple sites?

Google and Duplicate content

When Google finds duplicate content it tends to ignore it, meaning that if we create two identical articles then the items deemed as copies and will be ignored (and the ranking of the original will be downgraded), which presents a challenge to the writer who is seeking to maximise their earnings potential as effectively as they can, by copying content to a new site they tend to create to opposite effect than they intended and are more likely to lose money.

A long time ago I write for I received a special note from the moderator (back when Mark and Johnny were the only moderators here) who thanked me for taking time to re-state my article in different words than used on the original publication and it is important to note that most moderators here advise people "if they are republishing an article they already have published somewhere else - at least give it a new title, a new summary, and make a few small changes to the article itself, it is really not that hard". Personally I would go further because of the fact that most search engines do retain the full text of any article, and this is how they are so readily able to ignore duplicate content.

Additionally if you re-publish an article from your Bubblews archive then Bubblews are likely to withhold payment on the basis of duplicate content.

2 Mini Articles

Let's take a look at two mini-articles that were written specifically for the purpose of demonstrating that it is possible to say the same thing two different ways, both essentially say the same thing, yet plagiarism checking site copyscape will see them as distinct items:

Mini Article 1:

    We all know the old adage "The cat sat on the mat" and any cat lover knows that cats give a great deal of pleasure to their human companions, they can be both more fun and are generally more comforting than the average dog and they do not need to be taken for walkies on a cold winters evening, but it is important to know they like to think that they are in total control of the relationship, but are they? Cats certainly win your heart and soul, but additionally have one sit on your lap and purr away and there can be significant health benefits for the cat's human companion. Just to prove this specific point our 8 year old, Mystic, has just banged on my office door and walked me to the back door, as he has decided it is time to go out. Do you listen to your cat? If you are a cat lover then I am sure you do, but how much attention do you pay? I think we can all admit it is not enough.

and Mini Article 2:

    Everybody recognizes that old saying "The cat sat on the mat". Well this cat lover will tell you that cats give lots of pleasure for his or her human pals. Most are more fun and much more comforting in comparison to average dog and so they don't have to be accompanied for walkies around during a cold winters evening. Cats think that they dominate the friendship, but do they? Cats certainly win your soul. Having your close companion snuggle into your lap and purr away and there can be significant health improvements for your life. To prove this our seven year old Mystic just demonstrated his needs by rattling my office door and demanded my attention, he walked me to the garden door; he has made a decision it is time to go out and I must oblige by opening the door. Will you give consideration for the demands of your cat? If you are the kitty lover of the family then of course you do, but wait, how much attention can you really pay them? In my opinion we could all admit that whatever we give it isn't enough.

The Spin on the Subject

I used a software package to spin the original article in order to create the second in a matter of a few seconds and the point of showing the two articles side-by-side is to show how easy it is to cover the same ground using similar words - it is one of the advantages of using the English language, it is so versatile and so flexible and the skilled writer can do so much with it and almost every writer has a different approach to the same topic.

In this case both examples were limited to covering exactly the same ground, in reality though if you took an old article on any subject that you wrote two, or more, years ago and republished it on a new site today then much will have changed in the intervening time and those new conditions need to be addressed at least to some extent, which could lead the thinking associated with the article in a myriad of new directions, each can enhance the original thoughts in a significant way and should be considered by any author wishing to maximise their presence in the digital world, indeed writing the same article from a different perspective can provide a different result.

Maximise your Presence

For every submission it is important to maximise your presence and enhance your prowess as a writer and expert in your specific field, ultimately each article you produce is in part presented to generate a reaction from your peers and in part as a form of Internet publicity - this is one of the reasons that you have to make positive steps to improve the visibility of each article you write. Visibility on the web relies upon:

  • Search Engines
  • Link building
  • Publicity
  • News releases
  • The Social Web
  • Your readers

Of course there are limits to the extent of effort that we individually be able expend. Of course businesses have the finance to publicise their material and can use the right resources to build the right publicity and visibility, but things can be very different for a lone writer who it trying to publicise their efforts on a limited budget.

You can tell 2 people, or 200 people about something you have written, but that in and of itself does not gain readership - this is to some extent a matter of satisfying the automated find capabilities available on the web, but in some respects Social Media can generate a certain level of buzz, that can exceed the power of the search engine. Again though think about this the people who generate real buzz tend to be either famous people or famous brands. The majority of us have to live in the real world of limited reach and publicity, yet occasionally even mere mortals get lucky and go viral.

Generally articles are a complete product in and of themselves, but they are also selling brand you and that is important. Think about the right keywords and how to publicise it on social media as the starting steps. If you publicise the same article in more than one place then you must take a different approach to each article. For these duplicated articles they need distinct titles, summaries/descriptions, and keywords in order to gain the best advantage. Also it is probably best if items are not produced at the same time - leave some time between publications, this allows a new story to develop that can enhance the offering.

Review Where you Publish

Think twice about where you publish anything, there is little value in simply copying material to a new site without any change, it is time to take a new tack if you want to maximise the value of your contribution.

Do you have something to say? To date the author (Peter B. Giblett) has published a wide variety articles on many subjects here on Wikinut plus others on a variety of other sites, these are the most recent articles published include:

Each person has a unique voice and Wikinut is great a place for you to share some of your wisdom, insight and knowledge, you could start by adding a comment, but perhaps you need something more in which case should join Wikinut, write then become connected to others who share a passion for writing, supporting one another, and learning on Wikinut.


Copying Articles, Copying Your Articles, Duplicate Content, Google, Publicising Your Article, Publicity, Publishing In Multiple Locations, Spun Content, Viral Publicity, Web Search Engine

Meet the author

author avatar Peter B. Giblett
Author of "Is your Business Ready? For the Social Media Revolution"

Social media consultant, with C-Level background.

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author avatar MarilynDavisatTIERS
25th Mar 2014 (#)

Good evening, Peter, nicely done, informative and interesting. I appreciate you efforts. ~Marilyn

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author avatar Williamsji
26th Mar 2014 (#)

Very useful article, My applause to you Sir
Regards & Love

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author avatar Mark Gordon Brown
26th Mar 2014 (#)

If a person really wants to publish the same thing more than once they really need to do a fair amount of work to change the article to make it unique. Change some words, add some sentences, remove others. Peter is right, Google hates duplicate content.

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author avatar spirited
26th Mar 2014 (#)

Sensible advice here Peter.

I have written for previous sites before. I leave these to move to a new site though, and I write new material from scratch.

I do not like rehashing old stuff, although I have done so sometimes. I do not rewrite from the published article though.

I usually will rewrite from my rough notes that were gathered to write the article when I originally wrote it. I keep all of these, I'm a hoarder like that. LOL

This then gives the final product a whole new face.

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author avatar Ptrikha
31st Mar 2014 (#)

Great strategy!

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author avatar Peter B. Giblett
26th Mar 2014 (#)

Spirited, it is good that you keep notes - I do that as well and as I said this enable me to create a new article based on new events in the future.

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author avatar cnwriter..carolina
26th Mar 2014 (#)

sound advice indeed Peter...thank you

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author avatar wonder
26th Mar 2014 (#)

A helpful share..

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author avatar Steve Kinsman
26th Mar 2014 (#)

Chock full of indispensable information. Masterful!

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author avatar Fern Mc Costigan
26th Mar 2014 (#)

Interesting post!

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author avatar Mariah
26th Mar 2014 (#)

Must have valuable information and guidance for all online writers, we are very fortunate to benefit from your expertise and experience Peter, thank you.

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author avatar Connie McKinney
26th Mar 2014 (#)

Good advice, Peter. Thanks for sharing. I guess the key is to not simply re-publish the same article on more than one site but to rewrite it enough to make it two different articles.

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author avatar Sylvia
26th Mar 2014 (#)

Thank you Peter for posting this good bit of advice.

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author avatar Ptrikha
28th Mar 2014 (#)

Thanks for sharing these tips. Earlier, I used to pick a few of my articles or blogs from one site and copied them and used them almost word by word. However, now I rephrase, alter sentence formations and even add/remove a few ideas to make the content look fresh. However, I do mention the source of my original article.

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author avatar InduKr
3rd Apr 2014 (#)

Thank you so much Sir for an awesome informative article.

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