Indian Two Wheeler Market: Scooter Segment

Ankur Rawat By Ankur Rawat, 19th Aug 2012 | Follow this author | RSS Feed | Short URL http://nut.bz/31eh4zf9/
Posted in Wikinut>Writing>Columns & Opinions

With many more women driving, the market is shifting towards gearless and light scooters that are easier to handle.

It comes to no surprise that many leading automobile brands are launching scooters created with women buyers in mind.

Till 1990’s the scooter enjoyed a dominant position in India’s two-wheeler market, before motorcycles took over. But now as the market goes on it seems like soon scooter segment will overtake other products in two-wheeler segment.

TVS and Honda were among the first brands to realize the potential of the scooter market for women. In a way, Honda revived the scooter segment when it launched the bestselling Activa 11 years ago. This year Honda launched first automatic scooter in India with tubeless tyres.

The success of TVS and Honda along with rising fuel prices seem to have encouraged brands such as Mahindra, Yamaha and Piaggio to foray into the scooter sector. Yamaha is all set to launch a scooter for women later this year.

Scooters may help women get away from sticky situation faster. With many more women driving, the market is shifting towards gearless and light scooters that are easier to handle. Before the bike era in ‘80s, scooters were popular with men. Older professionals aged 30 or more have moved on to cars, which have become affordable. With women outnumbering men in many walks of life, it’s natural they want more mobility. It is the time the market realized the power of women buyers.

Tags

Automobiles, Scooter

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Passionate learner and internet marketer.

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