Launching Your Book in Style (Even on a Tight Budget) - A Series Introduction

Karen McTackettStarred Page By Karen McTackett, 11th Jan 2014 | Follow this author | RSS Feed
Posted in Wikinut>Writing>Personal Experiences

I have been there, and done THAT. Let me tell you about my book launch and how I organised it myself for under $1200. This is the introduction article to a series that will follow, about my experiences and lessons which I hope will help in your quest for the perfect book launch event.

Why Have a Book Launch?

You have spent years writing your novel. You have poured your very soul into its creation. It has cost you time, money, sleep, and a massive scoop of sanity that has now melted on the footpath. Once your book is done and published, it can be a bit anti-climactic so why not keep the buzz going a little bit longer with a book launch? It is a great way to show everyone the fruits of your labour, possibly pick up some publicity, and celebrate yourself - you deserve it!

I wrote my first novel, Awakening, in just 2 months from December 2008 to February 2009. I published it on August 17, 2012 and launched it on September 2, 2012. It took me more than three and a half years to mold, shape, shave, bulk, change, re-write, smother, dissect, eviscerate, rebuild, and nurture back to health my beloved novel. The characters were a family that had lived and played in my head for so long that when I held the first copy in my hands, it was like cradling a new born baby. That may sound quite a bit dramatic to some, but that is the overwhelming feeling of love and joy I experienced. I decided to introduce my novel to friends, family, and the public with a book launch. After all, it was my first novel and it was a lifelong dream, so why not celebrate my achievement?

About the Launching Your Book in Style (Even on a Tight Budget) Series

Book launches can be expensive and I did not have money burning holes in my pockets so I knew it would be tough, but I also knew that I am a smart cookie and I would find a way to get my perfect day. Over the next few days and weeks, I am going to tell you how I created a fantastic book launch that will remain one of the best nights of my life but also let you know what I would do differently next time and give you tips and ideas about what you can do to ensure you have the launch you want. I have the advantage of hindsight and I would like to share my experience and lessons with you so that your book launch will be as spectacular as you deserve. Keep in mind that I did this entire book launch for under $1200 including a $100 bar tab, and most of that cost was for the venue itself (about $750 of it from memory). I will tell you how I did it.

I was originally going to write this as a single article but after writing barely half of what I would like to say about the venue alone, I have decided to present it as series of articles. A book launch is not something you just throw together – not if you want to make a statement or make it the talking point for everyone you know for weeks to come. I started planning my September book launch in early June, 3 months prior and that is why this just has to be a series! I cannot condense the experiences, emotions, and setbacks into a few hundred words and expect anyone to learn anything from it.

This first article is the Introduction with an overview of the areas I will cover. Next, I will post Part 1 of the series which will discuss the first thing you really need to consider – The Venue. This series will not be a clinical how to guide but rather a set of overlapping true stories with lessons that will help you launch your book in style.

What You Can Expect

Throughout this series (and I do not yet know how many chapters there will be), I will discuss every area and aspect of the launch including (but not limited to):

* The venue
* Use of space at the venue
* Decorations
* Making your guests feel special
* Music, Food, and Drink
* Bringing Your Book to Life
* Be Memorable
* Selling Your Book and Merchandising
* Tips to cut costs without looking like you are
* Anything else I think of along the way

If there is a specific aspect of a book launch in which you would be interested in hearing my experiences and lessons, please feel free to leave me a comment and watch out for Part 1.

* Read the poem that inspired the novel, Awakening HERE.
* Look Inside Awakening HERE

Other Articles By Porle Joen (me!)


* The Last Train From Mitcham
* Mitcham Railway Station – Thank You for 131 Years of Loyal Service (star page)
* Music Review: The Revolution is Never Coming by The Red Paintings
* Finally - a place for Self-Published authors to find readers!
* WOT R U TALKIN ABOUT? - Are Text Acronyms Destroying the English Language?


* Leap of Faith
* Renewal
* The Chill


Author, Authors, Authors Resources, Awakening, Book Launch, Book Promotion, Book Signing, Event Management, Event Planner, Event Planning, Event Planning Tips, Porle Joen

Meet the author

author avatar Karen McTackett
* Professional Writer/Facilitator/Speaker
* Writing Mentoring & Freelancer
* Master of Arts (Writing)
* WRITE NOW Creator -

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author avatar Jerry Walch
11th Jan 2014 (#)

Very informative article. Been there, done that.

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author avatar Legend
12th Jan 2014 (#)

Great info - bookmarked your article for future reference!

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author avatar Fern Mc Costigan
15th Jan 2014 (#)

Excellent and interesting post!

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author avatar Phyl Campbell
23rd Jan 2014 (#)

$1200 is not really a shoestring (I've held a book launch for under $100), but I'm looking forward to seeing what you do here. I REALLY hope you made back your money in sales on the big night!!

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author avatar Karen McTackett
24th Jan 2014 (#)

Hi Rhys, $1200 is not shoestring, I agree completely, but I would still call it tight considering it would be my only ever FIRST novel and it was 20 years (and a whole lot of mental jelly) in the making, haha. Much of that $1200 (apart from the venue) went on paying for some pretty major EXTRAS (coming in the next few days). At the end of the series, I will include a breakdown of my costs and suggestions as to how I could have done it much cheaper - even free to address this very issues. And you already know about how much I made in sales, haha. Thank you for all of your comments - they have been extremely helpful in determining what else I need to include :)
All the best - Porle :)

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