Make Content to Conquer the Market

Abhinav By Abhinav, 3rd Dec 2014 | Follow this author | RSS Feed
Posted in Wikinut>Writing>Speech

Optimise your content to suit search engine algorithms and taste of the people. Creative content can easily increase organic likes as well as it enhances the image of a brand.

Content Writing

Technology and content are the major forces that revolutionised the marketing in this new millennium and revamped all the major derivatives of the marketing in the globalised economy. Incessant growth in the IT, internet and electronic media totally transformed the procedures as well as presentation of the marketing and communication. As businesses are going more tech savvy and people are friendly enough with technology the role of Social Media in online marketing and communication is getting an speedy pace. Facebook, Twitter, YouTube and LinkedIn are favourite hangouts of people and so of the businesses. Social Media which is bombarded with tonnes of information only creative and interactive content can entice and compel the visitors to view and share it with others.

A marketer must research the target market and demography of a particular region before creating impressive content for company's website, profiling on promotional sites and e-commerce portals and above content on social media channels in the form of videos, articles, blogs, posts, animations, contests and all other communication. Interesting and strategically created content can easily impress the audience and convert them into delighted buyers. Creative and engaging stories pertaining to the brand and organisation can allow consumers to assess the strength and significance of the brand and associating it with their dreams, aspirations and personality. Strong luxury brands like Chanel, Tiffany and Rolex used this tactic perfectly and succeeded to generate more footfalls on their official site with the help of fine, artistically designed and well projected content. Content writing Services

To leverage a campaign on social media and other conventional platforms there need to be a good synergy between the content team, design team, marketing team, social media and SEO personnel. The collaborative efforts of all these creative and technical people can synergise the efforts as well as results and helps to achieve marketing goals. People recognise a brand the way it is promoted and projected therefore the marketer should be familiar with the taste, preferences, lifestyle and language of its potential customers. The holistic demographic research of the target market enables the content team to convince the prospective buyers of a brand. In addition, press releases disseminated to the print and electronic media further gives a boost to the marketing campaign. Well administered research not only makes a campaign successful but also saves organisation's time and money. Website writing Services

"Sharing the content on multiple online platforms help to increase the visibility of a brand and organic likes on different social media channels. Whenever a person search a particular thing related to your brand Google recommend yours due to high organic likes."- Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC) Pvt. Ltd.


Content, Content Marketing, Content Writer, Content Writing, Content Writing Services

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author avatar Abhinav
Abhinav Kumar is a Public Relations and Digital Marketing professional who also love to write about the industry and current affairs.

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