Promoting Other Writers: How It Benefits You

MarilynDavisatTIERSStarred Page By MarilynDavisatTIERS, 4th Apr 2014 | Follow this author | RSS Feed
Posted in Wikinut>Writing>Tips

How can sharing another writer’s article help you? How can you improve your social capital and create interest in YOUR writing on Twitter, Facebook, or LinkedIn when you share other writers’ articles? Start using the Network Effect to drive traffic to Wikinut, other excellent writers and you.

Sharing Increases Your Social Capital

Wikinut has impressive articles written every day. However, did I share enough articles to get traffic to Wikinut, an individual writer, or to improve my own social capital?

Social capital refers to the social connections that exist between people; their shared values, ideas, and beliefs. When we use these connections, we create mutually advantageous opportunities.

Opportunities to Share: We All Win

We share to benefit others and ourselves. When any situation has advantages for both parties, we refer to these as win-win. I do not like pat clichés; however, in this case, it is as simple as that – both sides succeed in the transaction.

While it may be obvious that the other writer gets exposure and possible views and clicks, you may be wondering how you can benefit. By sharing other writers’ articles, you can effectively generate interest in you. Think about marketing campaigns, "Thank you, Paine Webber!" and "When E. F. Hutton talks, people listen."

These marketing campaigns helped establish that Webber and Hutton shared information that had value to many. So, building on that premise, can you see how your contributions to social media would reflect favorably on you when sharing worthwhile articles written by others?

A Reflection of the Person Sharing

Each of us has words we would use to describe ourselves. Generous, caring, kind, diligent, thorough, eccentric, quirky, and straightforward are some words that I would use to describe myself.

Sharing articles that reinforce those aspects of me means that readers on Twitter, Facebook, or Stumbled Upon begin to create their own image when I post articles that reinforce those qualities.

How is a Personal Image Enhanced with a Share?

Although, “When Marilyn shares, everybody reads it” is not a buzz expression yet, nor will my sharing guarantee you a viral article, I do promise that your article will get you 1000 possible readers on Twitter and over 1500 on Facebook when I share it.

I get exposure as well and my underlying and unstated messages help develop an image and expand my messages even if I did not write the article.

Emotions Get Readers

I frame article introductions to reflect the emotion of the article. Positive, uplifting, heartwarming, touching and gratifying are all emotions readers respond to according to New York Times studies. My shares give potential readers a link to a worthwhile article – that is the obvious communication, and a little bit of information about me – the unstated message. For instance, in a share I will provide:

Worthwhile Content to Others

• The unstated message: “I believe in this topic; this article is informative, interesting, or entertaining”

Articles Defining my Beliefs, Ideas, and Interests to Others
• The unstated message: “This is me written by someone else”

Links for Like-Minded Individuals for Online Connections
• The unstated message: “I added this link as we think, feel, and believe in similar ideas”

Here is a Call to Action for Social Problems, Injustices and Causes
• The unstated message: “These are the causes, social issues or injustices that arouse my passion and I want you to know about this subject.”

Let’s Start Using the Network Effect

The network effect states that the number of people sharing the information generates value and commonality. It also relies on the findings from the 2013 book, Contagious: Why Things Catch On.

Therefore, the number of writers promoting other writers, Wikinut, and themselves creates greater value for all of us.

Value in Sharing on Social Media

Up until four months ago, I had not posted a Tweet. I was like scores of other people who had gotten disillusioned with all the Facebook posts regarding breakfast choices.

I then wrote a reflective article about my experience at Wikinut that forced me to reconsider the implications of not using Twitter. From that article, someone coined Phyl Campbell, Carolina, Connie McKinney and I as the “Fearsome Foursome”.

The Fearsome Foursome is Looking for New Members

We four made a commitment to share our articles, and the group is open for new members, so I would encourage you to join in the practice of sharing.

Want to have your articles shared? The best way is to connect, comment and to share other writers’ articles and ask for reciprocal shares. The 1981 Fabrege Organics TV commercials still say it best. “…if you tell two friends….then they’ll two friends, and they’ll tell two friends…and so on and so on and so on…”

And so on that note, I challenge you to:

Join Twitter or follow me and learn to Tweet in 140 Characters or Less
• Join Facebook or share a link on your Facebook posts
Join Stumbled Upon to start promoting
• Use the "Share This Page" feature on Wikinut.
• Promote five other writers and let them know in a comment or private email that you shared their article and would appreciate the same in return.
• See if your number of views increases.

Building Links and Relationships to Increase Traffic

The more interconnections with people or links to articles that we can create in our articles means that more writers receive mention, the site gets exposure and our articles have value added content.

If you would like to know how Wikinut fares in the rating games, I would suggest you read an article by PPRuel: Social Media Awarded Wiknut Five Stars out of Five. From the article:

“Kudos to all Wikinut Writers”
… Wikinut writers became the backbones and blood veins of Wikinut.com. Through their dedication, efforts and hard works on publishing their original, awesome and inspiring articles and other stuff to the site - it got a very good social media impact score. Congratulations each and every one!”

It reinforces the need for social networking that benefits us all. Now, I must send him a message about practicing the network effect and see if he would like a membership in the Fearsome Foursome.






For additional articles by Marilyn Davis

Each person has a unique voice and Wikinut is a place for you to share your wisdom, humor, insight and knowledge. Join, write and become connected to others who share a passion for writing, supporting one another, and learning on Wikinut.

Credits
I Share an Article: Marilyn Davis
All other images: Pixabay and Wikimedia Commons

Tags

Creating A Community Of Sharing Writers, Linking To Other Writers, Network Effect, Promoting Articles, Promoting Other Writers, Promoting Wikinut, Social Capital, Social Media And Promoting Article Writing, Social Networking

Meet the author

author avatar MarilynDavisatTIERS
A Certified Addiction Recovery Empowerment Specialist, with 25 years of abstinence-based recovery. I write about addictions, recovery, life lessons and general writing tips.

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Comments

author avatar Peter B. Giblett
4th Apr 2014 (#)

Marilyn, I do thank you for this timely reminder and indeed I have just buffered it to appear on each of my social networks. Cross linking is such a powerful tool and it is so easy to forget the power it brings.

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good evening, Peter, thank you so much for the promotion and for all that you do at Wikinut. This is my new mission for the next month - actively promoting others. I know in the end it benefits all of us and I had forgotten for about two weeks, so the piece was just as much a reminder to me. ~Marilyn

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author avatar cnwriter..carolina
5th Apr 2014 (#)

interesting Peter...the other day I forgot to add links to my page and so did not get it starred...I got over 1200 views that day on wikinut...

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author avatar Phyl Campbell
5th Apr 2014 (#)

Thanks for the mention. I'll admit Twitter has not been being my friend of late, so this member of the Fearsome Foursome has been slacking off. But to network is to prosper, and I hope your networking pays great dividends! Sounds like it has been!

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good evening, Phyl. I tracked when an article was tweeted and did see an increase in views. I do not understand getting 500 views and very few comments though. I'll research that one and probably create an article around that subject. Any ideas? ~Marilyn

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author avatar Connie McKinney
5th Apr 2014 (#)

I do continue to Tweet articles. Your seem to be very popular, Marilyn. I think we all need to help each other as much as possible. So I am happy to share and support other people as much as possible.

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good evening, Connie - the 15 minutes of fame or popularity happens. I don't put much stock in it for the long haul but enjoy it, if or when it happens. Shared your latest autism article as my friend found it very helpful. ~Marilyn

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author avatar Peter B. Giblett
5th Apr 2014 (#)

Truth is everyone's social media activity goes up and down over time, you must simply pick up and move on.

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good evening, Peter, this was not up when I responded to Connie, but well said. ~Marilyn

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author avatar vpaulose
5th Apr 2014 (#)

Beautiful post. Deserving Star. Thank you.

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good morning, vpaulose, thank you for the kind words. I appreciate your comment. ~Marilyn

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author avatar Fern Mc Costigan
5th Apr 2014 (#)

Nice post

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good morning Fern, thanks as always for the comment. ~Marilyn

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author avatar ppruel
5th Apr 2014 (#)

Hi Marilyn. I am surprised as well as very pleased for mentioning my name and my wikinut activities. Thank you so much.

Also thank you for sharing your method and your marketing strategy to our wikinut community.

Because views is the life of every article we published virtually - in addition to social networks and sharing to them to our network of friends - any one can also share or submit his online activities directly to google search engine and to bing search engine. This method is legal and without breaking their policies. It is free.

If you are in google search type: submit to bing - a page link will open. Share your wikinut profile page - and bing spiders will start crawling down to your shared page, indexing both low and high keywords and other relevant words found on your article pages. It is the same with google search.

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good morning, you are welcome. I was impressed reading your article, and thought it represented a good way to demonstrate the concept of this article.

I am so pleased that you included this additional information in your comment. That is beneficial to all of us. I did what you suggested for Bing. Have you thought about writing another article that would teach people like myself more ways to gain exposure for their own writing as well as Wikinut? In line with this article, I would certainly share the information. ~Marilyn

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author avatar ppruel
6th Apr 2014 (#)

Ok Marilyn. I have some new discoveries. And I am still working for them. At this very moment I started to apply it to my own website - if it really works for me it will also work for others. Just wait and see as I am still waiting the real effect for the said method and tool I am presently using.

Happy indeed knowing that you already used bing - for every update you made on your wikinut page (new published article) bing will also update its crawling activities - much more that wikinut now has applied the power of infolinks - as you see on top and bottom of every wikinut published article. Just keep on posting news write-ups, they are helpful to enhancing your world status and connection virtually. Congrats for the star. Thank you too.

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author avatar MarilynDavisatTIERS
6th Apr 2014 (#)

Good morning, ppruel, this type of comment and sharing information keeps writers up to date, makes our articles more accessible to search engines, and keeps us bonded within the community. Thank you for including this added value to my article with your comment. ~Marilyn

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author avatar writestuff
5th Apr 2014 (#)

Wow! Thanks for sharing this most beneficial information. I'm starting my sharing today by posting this article to my twitter & LinkedIn accounts.

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good afternoon, writestuff, I know that writing is solitary for me as well as you, however, we are fortunate today that we have so many platforms for our writing and they only increase when we share. I promise to review your articles later tonight and share one for you, as well. Let's all try to keep this practice going and see how we do. Stay in touch and let me know. ~Marilyn

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author avatar cnwriter..carolina
5th Apr 2014 (#)

being supportive of other writers is so important...well done again Marilyn...you are wonderful...

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Good afternoon, Carolina, thank you. We form groups here at Wikinut as you know, and I think we all need to promote one another to have a better chance of exposure. ~Marilyn

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author avatar cnwriter..carolina
5th Apr 2014 (#)

ps...I love the way you call us the Fearsome Foursome...who started that moniker?
sharing!!!

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author avatar MarilynDavisatTIERS
5th Apr 2014 (#)

Hi again, I cannot remember who said it first, and I haven't gone back through all the comments to see, however, I do like it, too. Thanks for the share - way to go. ~Marilyn

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author avatar Sivaramakrishnan A
6th Apr 2014 (#)

So well written Marilyn driving home the point. As I am still working I have a time issue, but hope to be more involved in promoting not only mine but others also in the near future. The more the merrier though we may have to find a new moniker for "fearsome foursome' as the list expands! siva

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author avatar MarilynDavisatTIERS
6th Apr 2014 (#)

Good morning, Siva, the time necessary to write has to be squeezed into hectic schedules I know. I appreciate the attention and care that you give your writing, so whenever you have time, it is used wisely. Thanks for commenting, Siva. ~Marilyn

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author avatar Donald Pennington
8th Apr 2014 (#)

A rising tide lifts all boats. We still want to avoid a traffic exchange.

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author avatar MarilynDavisatTIERS
8th Apr 2014 (#)

Good morning, Donald, I like that rising tide analogy. My Dad was in the Navy, so might have heard it and forgotten. Thanks for the reminder. ~Marilyn

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author avatar Donald Pennington
8th Apr 2014 (#)

Shared, BTW. lOL!

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author avatar MarilynDavisatTIERS
8th Apr 2014 (#)

Good morning, again. Thank you for the comments and share. ~Marilyn

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author avatar Peter B. Giblett
8th Apr 2014 (#)

To let you know I have just posted many Wikinut articles by a variety of good authors on Twitter, Facebook, LinkedIn and Google Plus.

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author avatar MarilynDavisatTIERS
12th Apr 2014 (#)

Good afternoon, Peter, I believe this will help all of us. I thank you for all the shares of my writing that you do. ~Marilyn

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author avatar WOGIAM
12th Apr 2014 (#)

It is a good practice to share with other sites, my issue with this is that I am not on any social networking site, maybe I need to join one asap. Thanks for your article.

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author avatar MarilynDavisatTIERS
12th Apr 2014 (#)

Good afternoon, Wogiam, you might be surprised at the number of people you know on Twitter or through Google Plus. Joining both is simple. Your address book for your email will help you find people you know, or you can search for categories - writers, counselors and addiction - which is my profession - or just friends. Follow them on Twitter and typically they follow back. At the bottom of each Wikinut article is a space called Share this Page. If you like one on here, just share it after you have joined and you are contributing to the writer's exposure. Thank you for your comment. ~Marilyn

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author avatar T2Lin
13th Apr 2014 (#)

I have shared some good Wikinut articles at Facebook before without realizing the ripple effect that it could do for us. Thanks for sharing, Marilyn.

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author avatar MarilynDavisatTIERS
21st Apr 2014 (#)

Good morning, T2Lin, there is a ripple effect, and it does increase the opportunity for both individuals. Thank you for the comment. ~Marilyn

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author avatar Carol
21st Apr 2014 (#)

This is very interesting Marilyn. I do share on facebook other people's work if I really like it and it seems extra special to me. I know dear Carolina shares mine at times, and I do for her. I am very grateful for her support.

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author avatar MarilynDavisatTIERS
21st Apr 2014 (#)

Good morning, Carol, having the support of others is vital to success for online writers. Carolina is wonderful at sharing. Thanks for the comment. ~Marilyn

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author avatar Ptrikha
22nd May 2014 (#)

Sharing each other's good works is something which is beneficial to all of us. Thanks for such a wonderful article.

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author avatar MarilynDavisatTIERS
22nd May 2014 (#)

Good afternoon, Ptrikha; thanks for the kind words. It is a win-win for both when we share; glad you liked the article. ~Marilyn

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