Quality or Creativity - What makes a compelling content

Abhinav By Abhinav, 9th Jul 2015 | Follow this author | RSS Feed
Posted in Wikinut>Writing>Tips

Creative and unique content is the foremost need of every organisation in this information age. Words connect people with an organisation once they weaved and structured with utmost care.

Content Writing

Creative and unique content is the foremost need of every organisation in this information age. Words connect people with an organisation once they weaved and structured with utmost care. Businesses these days invest a lot in market communication, profile building and image creation. If these efforts bring people closer to the organisation, then people are ready to join you, but if people are not keeping their eyes and ears on your call then it is a clear indication that people are unwilling to build a relationship with you. In the latter case, businesses suffer severe revenue and reputation loss. Whatever the marketer communicates with the society somehow affects the credibility of a brand in the market.

The old saying "Think before you talk" should be taken as " Think twice before you write " in the content writing job. Good make-up by the caring and professional hands of beauticians can sparkle the beauty of a bride to manifolds, but, if the same vanity case is entrusted in the hands of a naive, then the same face may evoke some strange comments from the guests. Same happens with content writing, if the content agency is incapable to research the clients' need, then creativity alone can't produce an impactful content. An effective content or you can say good communication has two major ingredients - creativity and Quality. Lacking in any of the two elements literally spoils a content. Creativity adds colour and flavour to a content, but it is the impeccable usage of words and flawless grammar that provides a substance to the perfect content.

The marriage of creativity with quality mutually reinforce each other, and a harmony between the two creates a compelling, clear and crispy content. Which is more important, quality or creativity? According to Ms. Geeta Singh - founder of The Yellow Coin Communication Pvt. Ltd. "Men are from Mars and Women from Venus, when they live in harmony a prosperous society witnesses its existence on the planet Earth, no-one can decide that who is more valuable to the society. Same happened with a good content; a right mix of quality and creativity is required, but which is more important behind an effective content is a million dollar question. The answer is obvious that both are equally important. A sensible writer always focuses on maintaining a balance between the two." PR Agency

Is there any tool to measure the effectiveness of the content? Yes, the clarity of the message and instant responses from the potential customers usefully serve the purpose of a content. So, whenever you required a good content hire a professional content agency for quality, creative and above all a purposeful content.

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Article Writing, Best Content Writing, Content Agency, Content Writing, Content Writing Services

Meet the author

author avatar Abhinav
Abhinav Kumar is a Public Relations and Digital Marketing professional who also love to write about the industry and current affairs.

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Comments

author avatar Peter B. Giblett
9th Jul 2015 (#)

To me there is no substitute for quality, no matter how creative you are. I would add to your "think twice before you write" something else that is very relevant for on-line writing which is - think TEN TIMES before pressing the "Publish" button.

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author avatar Abhinav
10th Jul 2015 (#)

I absolutely agree with you and appreciate your valuable remark, 'think TEN TIMES before pressing the "Publish" button.'

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author avatar Peter B. Giblett
10th Jul 2015 (#)

There is a reason I said TEN TIMES. if you think of a newspaper an article must be proof-read, edited, be inspected by the publisher, have the ad people look at it, pass it in front of lawyers (5 people) - do that twice and you see my thinking.

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author avatar GV Rama Rao
9th Jul 2015 (#)

There is no need to go to a professional agency. There is a breed of writers called copywiters who can effectively convey the message. These people earn huge amounts of money working from home.

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author avatar Abhinav
10th Jul 2015 (#)

Are these freelancers working as professionally as an agency do?
Most of the time they unnecessarily delay the things and you waste the time in chasing them over phone.

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author avatar Sivaramakrishnan A
4th Aug 2015 (#)

Quality is the trump card while some can be creative without conveying anything. I see many ads of even reputed companies telling nothing of value.

Thanks Abhinav for a good post - siva

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author avatar Abhinav
12th Aug 2015 (#)

It is great to receive a positive note. Thank you Mr. Sivaramakrishnan for your inspiring feedback.

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